Rovio Entertainment unveils state-of-the-art entertainment park in the Middle East
Espoo, Finland, June 28, 2018 - Rovio Entertainment Corp. is thrilled to announce the opening of ANGRY BIRDS WORLD(TM) in Qatar - a first-of-its-kind family destination developed by leading location-based entertainment company, Trimoo. The newly completed indoor section of ANGRY BIRDS WORLD(TM) is the first area of the park that is now open for visitors, with its outdoor area set to open at a later stage. The opening of the ANGRY BIRDS WORLD(TM) entertainment complex plays a key role in Rovio's extensive multi-year brand licensing roadmap, which is being driven by the much anticipated release of The Angry Birds Movie 2 in late 2019.
Located in the heart of Doha Festival City, this state-of-the-art entertainment park boasts a staggering 17,000 square metres of floor space. Fans of the multi-billion downloaded mobile gaming series can live out their greatest Angry Birds fantasies through a range of heart-pounding rides and attractions, such as the Trampoline Universe - a mammoth 1,300 square metre area full of gravity defying trampolines. No fowl play allowed; Angry Birds fans can find themselves soaring like Red by hitching a ride on the exhilarating 106 metre Own the Sky roller glider.
Simo Hämäläinen, Senior Vice President of Brand Licensing at Rovio Entertainment, commented:
"ANGRY BIRDS WORLD(TM) is our flagship experiential destination where millions of our passionate fans can immerse themselves in the wonderful world of Angry Birds. Our new world-class attraction based in the heart of Doha, Qatar is another clear demonstration of the global appeal of the Angry Birds brand. Rovio has its strongest licensing roadmap to date, which is being spearheaded with the theatrical release of The Angry Birds Movie 2 in late 2019. These are exciting times for Rovio. "
ANGRY BIRDS WORLD(TM) also features an educational attraction called the Big Tree. It's an interactive learning centre where children learn about science, explore their creative sides and express their musical abilities. Racing fans can challenge friends and family in the world's first indoor and outdoor multi-level, 261 metres long karting track that is inspired by Angry Birds GO! game.
Riad Makdessi, Chief Executive Officer at Trimoo, commented:
"ANGRY BIRDS WORLD(TM) is a world's first in every aspect, from the theming to the choice of rides and entertainment. At Trimoo, we strive to deliver more than just entertainment. The park's innovative concept supports our greater mission of creating lasting memories for every guest. Through creativity, innovation, game and design thinking, we believe we can revolutionise the way people experience the world - and ANGRY BIRDS WORLD(TM) is the first step towards realising our goal. This is a significant milestone for us, as we bring to Qatar and the Middle East, one of the largest indoor and outdoor entertainment hub for the whole family."
ANGRY BIRDS WORLD(TM) features an abundance of food, merchandise and event space. South Beach Café offers a variety of themed foods and beverages that cater to everyone's needs. Official Angry Birds merchandise will be available to take home from stores in the park. There are also two themed birthday celebration rooms called 'Bird Day' and the 'Celebration Lounge'.
Be sure to check out the Angry Birds' newest nesting spot now!
Video in YouTube: https://youtu.be/a_GfkXU1KNw
For images see: Angry Birds World media images
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For further information, images or interviews please contact:
Dimoso (PR for Rovio Entertainment Corporation)
Rana Rahman / Jonathan Lopera
rana@dimoso.com / jon@dimoso.com
Tel +44(0)20 7033 2660
Sandbox Strategies
Corey Wade / Amanda Young Curtis
corey@sandboxstrat.com / amanda@sandboxstrat.com
Tel (001) 212 213 2451
About Rovio Entertainment
Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times. The Company is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment and consumer products in brand licensing. Today, the Company offers multiple mobile games, animations and has produced The Angry Birds Movie, which opened number one in theatres in 50 countries and the sequel of which is planned to be released in 2019. Rovio is headquartered in Finland and the company's shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. (www.rovio.com)
About Trimoo
Trimoo is a ground-breaking location-based entertainment company of the 21st century. Driven by the motto of boundless experience, the company seeks to continually pioneer new ways to instill excitement, enrich lives and leave lasting impressions. As experience innovators, Trimoo brings its pioneering extraordinary concepts to the Middle East, with the opening of the largest family entertainment destination in Qatar. Set within the state-of-the-art Doha Festival City, Trimoo's quartet of entertainment parks comprise VIRTUOCiTY(TM), JUNIVERSE(TM), SNOW DUNES(TM) and ANGRY BIRDS WORLD(TM). For more information, please visit: www.trimoo.com
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Rovio Entertainment Oyj via Globenewswire
Source(s) : Rovio Entertainment Oyj
